Saudi Aramco is among the world’s largest companies and the core of Saudi Arabia’s economy. But the world is changing and shifting from oil to renewable energy. To encourage its workforce to grow in new ways, Saudi Aramco needed to captivate a global workforce of 45,000 employees. This required metaphorical imagery that could transcend cultures. Our answer: a simple box. Each contained a guide, a speaker and a USB drive global managers could use to give a customized presentation to their individual teams. Over four hundred were delivered across the Kingdom of Saudi Arabia.
Dan Brindley – creative director Mike Maurer – animation & technical director Ryan Paule – art director & illustrator Tommy Mattler – art director & illustrator Ryan Bennett – animator Josh Rogers – writer Matt Coble – strategic counselor