Dan Brindley
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Kräftig – Purity Brewed Campaign

Kräftig lager and light are beers brewed by Billy Busch at the William K Busch Brewing Co. in St. Louis, MO. With sales expanding to new Midwest markets, the William K Busch Brewing Company, brewers of Kräftig lager and Kräftig light, turned to us to engage a growing customer base. Built on the brand’s adherence to Reinheitsgebot, the German Beer Purity Law, this fully integrated campaign employed a lighthearted approach to educate American beer drinkers on the benefits of this unique recipe and learn German the easiest way possible: with their taste buds.


Tom Hudder – ECD
Dan Brindley – CD, art director
Adam Reichmann – CD, writer, editor
Ben Bohling – CD, writer
Lydia Haslag – art director
 

FK Studios
Mark Katzman – Director
Ashley Gieseking – Photographer
Lynn Hensel – DP

Language Lessons: #16C Swimsuit

 

 

Kräftig | Language Lessons: #15F Sausage

 

 

Language Lessons: Room Key

 

 

Language Lessons: Airplane

 

 

Language Lessons: Closet

 

 

The Reinheitsgebot Song

 

 

 

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