Kräftig lager and light are beers brewed by Billy Busch at the William K Busch Brewing Co. in St. Louis, MO. With sales expanding to new Midwest markets, the William K Busch Brewing Company, brewers of Kräftig lager and Kräftig light, turned to us to engage a growing customer base. Built on the brand’s adherence to Reinheitsgebot, the German Beer Purity Law, this fully integrated campaign employed a lighthearted approach to educate American beer drinkers on the benefits of this unique recipe and learn German the easiest way possible: with their taste buds.
Tom Hudder – ECD Dan Brindley – CD, art director Adam Reichmann – CD, writer, editor Ben Bohling – CD, writer Lydia Haslag – art director
FK Studios Mark Katzman – Director Ashley Gieseking – Photographer Lynn Hensel – DP