Capturing a university's culture in a thirty-second spot is challenging, especially when you take as much pride in being "weird" as you do in being a college football powerhouse. Broadcast nationally.
In order to showcase the school's culture for prospective students, we captured moments where students are. Instead of the sweeping campus fly-overs, we took a more guerrilla approach – keeping the team lean and moving, we were able to interact with moments on campus as they occurred naturally and organically.
Collaboration
Nate Woodard, Jon Lutchens
Director: Andrew Cutraro
As a second to the UO Be Bold spot, You Will puts prospective students in the role of a current UO student. Going through the day to explore all of the weird, exciting, unique-to-UO details that equip UO students to change the world. We wrote a custom music track and recorded our own instrumentation.
Collaboration
Nate Woodard, Adam Reichmann, Devon Hill
Music
Brent Johnson, Adam Reichmann, Dan Brindley, Justin Ellis, Vijoy Rao